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Businesses are increasingly looking to reduce the impact that their operations have on the environment these days, as it becomes evermore apparent just how much damage is being done by human activity on a global scale.

The use of plastic hits headlines constantly and it seems that big name brands are now doing what they can to minimise their usage of it – such as Lidl, which has just pledged that all its own-brand plastic packaging will include at least 50 per cent recycled content by 2025.

The new packaging is expected to be rolled out on March 30th, with a minimum of 30 per cent ocean-bound plastics included. This means that plastics must have been collected within 30 miles of oceans or waterways in south-east Asian regions where plastic waste production outpaces improvements to recycling infrastructure.

“Countries like those in south-east Asia lack the waste management infrastructure to manage this problem, which is often overwhelmed by population growth or tourism.

“We are proud to be the first UK supermarket introducing packaging incorporating plastic that would have otherwise ended up in the ocean, helping to tackle the problem directly as part of our commitment to prevent plastics ending up as waste,” Lidl GB’s head of corporate social responsibility Georgina Hall said.

And towards the end of last year, Tesco announced that it would be removing plastic yoghurt pot lids, ready meal trays, loose fruit bags and straws in an attempt to cut out non-recyclable plastic. It plans to remove one billion pieces of plastic by the end of 2020 from its own-label products.

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